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Blog about Digital Advertising & Marketing Technology

The Power of Data-Driven Strategies with Xtend

Data isn't just numbers and charts - it's the key to unlocking unprecedented growth and efficiency in your marketing efforts. At Xtend, we've witnessed firsthand how embracing data-driven strategies can transform businesses.

The Science of Mobile Retargeting: How It Works and Why It Matters

Mobile retargeting has become an essential strategy for marketers looking to convert potential customers to their smartphones. But what exactly is mobile retargeting, how does it work, and why is it crucial for your business?

What is in-app advertising (IAA)

Today, smartphone owners are the global majority and a new wave of mobile advertising companies have emerged.

AI in Mobile Advertising: Revolutionizing E-Commerce Marketing

AI in Mobile Advertising: Revolutionizing E-Commerce Marketing

Animated Ads vs. Static Ads: A Head-to-Head Performance Comparison

Animated Ads vs. Static Ads

The Evolution of Digital Advertising: Why Mobile App Ads Are King

The Evolution of Digital Advertising: Why Mobile App Ads Are King

Looking Back on the year of 2023: Retargeting

Looking Back on the year of 2023: Retargeting

How AI is transforming mobile advertising

Mobile advertising is evolving rapidly, presenting opportunities and challenges for marketers looking to reach and engage consumers on smartphones and tablets. Navigating this complex and dynamic landscape requires the right strategies, insights, and tech

Maximizing Your Retargeting ROI

Retargeting is a powerful advertising strategy that allows businesses to reach out to potential customers who have previously interacted with their website or brand. By focusing on optimizing your retargeting campaigns, you can significantly improve your

Mobile Advertising Trends in 2023

In 2023, mobile advertising is embracing personalization, immersive ad formats, AI, and influencer marketing to effectively engage audiences, while adapting to the impact of 5G networks and prioritizing user privacy.

Navigating the Cookie less Future: Alternative Targeting Strategies for Marketers

As the digital landscape evolves and privacy concerns take center stage, marketers are facing a future without third-party cookies, which have long been a cornerstone of online advertising. This blog post explores the challenges posed by the cookieless fu

The Rise of Influencer Marketing

The rise of influencer marketing has revolutionized the way businesses reach and engage with their target audience. By partnering with influential individuals on social media platforms, brands can leverage the credibility and dedicated following of these