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Blog about Digital Advertising & Marketing Technology

Sustainable E-commerce: How Green Marketing Strategies Can Boost Sales and Brand Loyalty

In an era of increasing environmental awareness, sustainable e-commerce practices are no longer just a nice-to-have – they're becoming essential for businesses looking to thrive in the long term. Green marketing strategies contribute to a healthier planet

Maximizing ROI: Advanced Attribution Models for E-commerce Marketing Campaigns

Understanding the true impact of your marketing efforts is crucial for maximizing return on investment (ROI). Gone are the days when a simple last-click attribution model sufficed. Today's complex customer journeys demand more sophisticated approaches to

Mastering Omnichannel Marketing: How to Leverage Mobile Digital Ads for Seamless Customer Journeys

In today's fast-paced digital landscape, consumers interact with brands through websites, social media, emails, and mobile apps. This shift has made omnichannel marketing essential for businesses aiming to deliver a cohesive and engaging customer experien

The Future of E-commerce Advertising: AI-Driven Personalization Strategies for 2024

In the rapidly evolving world of e-commerce, staying ahead of the curve is crucial for success. As we look towards 2024, one trend stands out above the rest: AI-driven personalization in advertising.

Mobile Retargeting Best Practises: Maximizing Engagement in the Palm of Your Hand

Effective retargeting strategies are crucial for engaging users and driving conversions in today's mobile-first world. With smartphones becoming the primary device for online activities, mastering mobile retargeting is essential for any digital marketing

Cross-Channel Mobile Retargeting: Omnichannel Strategies for 2024

In today's hyper-connected digital landscape, consumers seamlessly transition between devices and platforms throughout their customer journey. As we move further into 2024, the importance of cross-channel mobile retargeting has never been more critical. A

AI-Powered Mobile Retargeting: Precision Audience Segmentation

In the ever-evolving world of digital marketing, mobile retargeting has become an essential strategy for engaging users and driving conversions. With the integration of Artificial Intelligence (AI), this practice has taken a quantum leap forward, enabling

Mobile App Remarketing: Driving User Retention and LTV

Mobile App Remarketing: Driving User Retention and LTV. Acquiring users is the key to winning the battle for mobile apps today. The real challenge lies in retaining those users and maximizing their Lifetime Value (LTV). This is where mobile app remarketin

Mastering Mobile Ad Campaign Metrics: A Comprehensive Guide to Measuring Success

In the dynamic world of mobile advertising, understanding how to measure the success of your campaigns is crucial for optimizing performance and maximizing ROI. At Xtend, we believe in the power of data-driven decision-making. Let's dive into the key metr

What Are Mobile Ads

Mobile ad posts are revolutionizing how brands connect with their audience. These targeted, engaging ads appear seamlessly within mobile apps, websites, and social feeds, capturing attention where your customers spend most of their digital time.

What are Mobile Banner Ads?

Mobile banner ads have become a cornerstone of marketing strategies in the ever-evolving digital advertising landscape. But what are these ubiquitous digital promotions, and why are they so important in today's mobile-first world? Let's dive in.

Unleashing the Power of Xtend's Retargeting Ads

In the digital age, data is king. But having data is one thing; knowing how to harness its power is another. Enter Xtend, a company that's revolutionizing the world of retargeting ads through its innovative, data-driven approach. Let's dive into how Xtend