Strategy:
•We partnered with Xtend to use machine learning algorithms and analyze 108 user behavior parameters. This helped us identify signals that predict buyer dormancy.
•Personalized reactivation campaigns were created based on inactive buyers' past purchase history, product interests, value tiers, and dormancy duration.
•Collaborated with Xtend in developing a shopper re-engagement platform that effectively reactivates high-value inactive shoppers cost-efficiently.
