Xtend is the proven Sales Conversion engine that drives GMV for the world's largest marketplaces.
We help ecommerce marketplaces drive incremental orders and GMV by reaching the right shopper at the right moment, across the open internet.
Origin
Marketplace shopper signal
SKU-level browse, search, cart, and purchase events. Sourced directly from ~50 commerce partners. Live, transactional, exclusive.
Xtend
The Sales Conversion engine
Real-time bidding on every impression. SKU-level targeting. Creative optimization across legacy and AI surfaces.
Outcome
Incremental orders and GMV
Delivered across the open internet. 50+ SSP and DSP integrations, including Google and Microsoft.
Reach every shopper that matters. And convert them.
Xtend identifies and activates the audiences that drive marketplace growth.
Dormant shoppers
Won back before they churn.
Lapsed shoppers are still your highest-intent audience. They've bought before.
New shoppers
Acquired with intent, not just volume.
SKU-level signals identify users actively shopping in your category, so every new acquisition has genuine intent.
Existing shoppers
Repeat orders, higher basket value.
Xtend targets at the product level, cross-selling and upselling to users whose purchase history says they're ready.
Algorithm schematic
The data moat no ad platform, legacy or AI, can access.
Shopping signals. Every day.
Sourced directly from ~50 commerce partners across 7 verticals and 6 regions. Live first-party transactional data.
Not modeled.
Not crawled.
Not cookied.
The signal source no model can replicate.
SKU-level · Real-time · Exclusive
Browse
/category/sneakers · 14:02
Search
"running shoes size 42" · 14:03
Add to Cart
Nike Air Max 90 · $130 · 14:05
Purchase
1 item · $130 · 14:11
Every step captured directly from the marketplace. Not modeled from cookies or public-web crawl.
Reach shoppers across the open internet, and soon, across AI.
Across the open internet.
In-app, web, video, display and banner.
Served via 50+ SSP and DSP integrations including Google and Microsoft.
Across LLM and AI assistants.
Already in pilot with select supply partners.
Same SKU-level targeting. Same conversion optimization. New surface.
Today · open internet
Coming soon · AI surfaces
Seven verticals. ~30 billion shopping events every month.
Six regions where digital commerce is scaling fastest.
Signals / day
Active advertisers
Signal types
| Vertical | Monthly events | Brands |
|---|---|---|
| E-commerce & social commerce | 20.7B | 17 |
| Entertainment & gaming | 6.3B | 6 |
| Fintech & payments | 1.75B | 7 |
| Travel, transport & super apps | 950M | 5 |
| Food & grocery | 206M | 7 |
| Retail & fashion | 159M | 6 |
| Telecom | 86M | 2 |
SG HQ · 14 markets · live
Latency
~14ms avg
Data refresh
Real-time
Targeting
SKU-level
Access
Exclusive
Certified by the gatekeepers.
Google, Microsoft, and the IAB have already verified Xtend meets the standard for programmatic at scale.
Google
Active · oRTB 2.5
Microsoft
Active · DSP integration
IAB Tech Lab
VAST · SIMID · OpenRTB
Partners & Integration
The team that built a $250M ARR ad‑tech business. Now building Xtend.
A lean 35-person team, led by people who have done this before at scale.
Karam Malhotra
Chief Executive Officer
Ex-McKinsey. Scaled SHAREit ad-tech from $40M to $200M.
Dr. Howard Xu
Chief Scientist
20+ years in algorithms and bidding engines. 30+ publications. 10+ patents.
Abby Zhang
Product
10+ years at Tencent Ads + Meituan. Built SHAREit's end-to-end ad tech.
Murali
Partnerships & BD
Ex-Shopee Marketing Director. $100M+ media spend managed.
Zaira Panesh
Global Head of Sales
20+ years ad sales across EU and SE Asia. Twitter, Meta, SHAREit.
Audrey Dong
Operations
Performance media and data analytics. Operational leadership.
- 35
- Total
- 22
- Engineering
- 5
- Commercial
- 4
- Product
- 4
- Operations
Ready to drive incremental GMV?
The only commerce DSP trained directly on first-party shopping data. SKU-level. Real-time.
30-minute discovery. No commitments.
- 1B+
- Daily shopping signals
- 30B
- Monthly events
- 50
- Commerce partners
- 6
- Active regions