Retargeting has become a critical strategy for driving user engagement and revenue as the mobile landscape evolves. However, many marketers still rely on vanity metrics that fail to capture the full picture of campaign performance. 

At Xtend, we've identified 5 unexpected mobile retargeting metrics that can be reliable predictors of long-term success. By shifting your focus to these underutilized KPIs, you can uncover powerful insights to optimize your campaigns and stay ahead of the competition.

1. Time to First Engagement

The speed at which users interact with your retargeted ads can reveal much about ad relevancy and creative impact. Monitor this metric closely to identify friction points and adjust your approach accordingly.

2. Cross-App Interaction Rate 

Tracking user behavior across your entire app ecosystem provides a holistic view of engagement. Pay attention to how users move between your apps and leverage those insights to deliver more cohesive retargeting experiences.

3. Sequential Conversion Rate

Analyze how users progress through your conversion funnel after seeing a retargeted ad. Identifying drop-off points can help you fine-tune your messaging, offers, and user flows.

4. Incrementality Uplift

Going beyond last-click attribution, measure the true incremental impact of your retargeting campaigns. This will help justify your marketing spend and optimize for long-term growth.

5. Cohort Retention Analysis

Segment users based on their first retargeted and monitor their ongoing engagement. This can uncover powerful insights about the staying power of your retargeting efforts.

Focusing on these lesser-known yet impactful metrics can elevate your mobile retargeting strategy and deliver exceptional results. Partner with Xtend today to gain a competitive edge and drive sustainable growth.