Blog-Xtend

Mastering Mobile Ad Campaign Metrics: A Comprehensive Guide to Measuring Success

In the dynamic world of mobile advertising, understanding how to measure the success of your campaigns is crucial for optimizing performance and maximizing ROI. At Xtend, we believe in the power of data-driven decision-making. Let's dive into the key metr

The Power of Data-Driven Strategies with Xtend

Data isn't just numbers and charts - it's the key to unlocking unprecedented growth and efficiency in your marketing efforts. At Xtend, we've witnessed firsthand how embracing data-driven strategies can transform businesses.

What is in-app advertising (IAA)

In today's digital age, mobile devices have become integral to our daily lives. As businesses seek to reach their target audience effectively, in-app advertising has emerged as a powerful tool. Let's dive into what in-app advertising is, why it's crucial,

AI in Mobile Advertising: Revolutionizing E-Commerce Marketing

Animated Ads vs. Static Ads: A Head-to-Head Performance Comparison

Animated Ads vs. Static Ads

The Evolution of Digital Advertising: Why Mobile App Ads Are King

Looking Back on the year of 2023: Retargeting

How AI is transforming mobile advertising

Mobile advertising is evolving rapidly, presenting opportunities and challenges for marketers looking to reach and engage consumers on smartphones and tablets. Navigating this complex and dynamic landscape requires the right strategies, insights, and tech

Maximizing Your Retargeting ROI

Retargeting is a powerful advertising strategy that allows businesses to reach out to potential customers who have previously interacted with their website or brand. By focusing on optimizing your retargeting campaigns, you can significantly improve your

Mobile Advertising Trends in 2023

In 2023, mobile advertising is embracing personalization, immersive ad formats, AI, and influencer marketing to effectively engage audiences, while adapting to the impact of 5G networks and prioritizing user privacy.